Why You Need a Real Estate Marketing Team to Sell Your Home

One of the biggest mistakes made by homeowners putting their property on the market is failing to recognize that a comprehensive marketing strategy is needed. Selling a home is a monumental thing. Putting the process in the hands of one single individual, no matter their credentials, does not afford your needs the full attention required. In order to sell your home fast and at a price as near to your listing as possible in this market requires a team of professional real estate marketers. Read further to find out why developing a full service real estate marketing strategy is your best course of action.

5 Reasons Why a Full-Service Real Estate Marketing Team is Your Best Bet to Selling Your Home

1. You Always Have Access to Someone

No matter how dedicated to clients a singular agent may be, they simply cannot be available to respond to questions, comments, and concerns at all times. In a volatile market when quick decisions and/or negotiations need to be made timing can be everything. When you have an entire real estate team working to sell your home, your ability to reach someone at a moment’s notice increases exponentially.

2. Specialization in Every Step of the Selling Process

A real estate sales transaction involves a whole lot more than negotiation, contracting signing, and passing of the keys. There are numerous and intricate steps in the process, from administration and financial management to online marketing and leveraging of buyer/seller concessions. While one Realtor can theoretically manage each element, it is impossible to efficiently manage each at optimal capacity. A professional real estate team on the other hand, with have individuals in place that specialize in their respective fields, ensuring that each duty is provided the care to fully protect your interests.

“From the consumer’s perspective, the advantages of working with a realtor team besides the obvious seemingly unlimited access to an agent, is the efficiency of the organization of the team moving the transaction to closing and the idea that several real estate brains can be focused on seller solutions.” (Mark Greene, FORBES Magazine)

3. The Bigger the Team the Bigger Your Prospects

An individual Realtor will have access to a limited pool prospective buyers. A Realtor backed by a real estate team will have a much deeper well to draw from, with each individual on the team having connections in the field that will fire on all cylinders to find a suitable buyer for your property.

4. Real Estate Marketing Capabilities and Channels for Modern Times

Real estate marketing isn’t what it used to be five years ago. In fact, modern marketing technology moves so fast that a channel (to reach buyers) can become antiquated a year after it was the biggest thing in the industry. Whether it’s MLS database technology, mobile applications, social media, or getting your property found online through search engine optimization you gain access to it all when working with full-service real estate marketing team. There are very few individual Realtors that can provide that level of access to modern real estate marketing technology, if any.

5. A Sound Strategy and Team Provides Certainty in Uncertain Times

The economic challenges currently faced by Central Alberta have had their impact on the real estate market, especially with respect to buyer perception. As a seller, you are likely facing uncertainty. You may have no clue how to price your home during these trying times, and may feel as if you have to bend too far in negotiations surrounding your listing price. Do you feel comfortable, given the current economic climate, placing the sale of your home in the hands of one individual? Or does a full-service team that will develop a customized marketing plan unique to your property make more sense in uncertain times?

Avoid the pitfalls of working with a single Realtor who wears too many hats. Instead, secure the professional services of a top producing real estate team to sell your home faster and at the price you demand. Contact the Dusty Smith Real Estate Team today.